1CHIP

Cartoon shark with sunglasses and chips

Concept and execution by Samantha Fickel. //// Design by J.Santos

SHARKFLATION

1Chip explores the pervasive phenomenon of shrinkflation at supermarkets and its broader implications on inflation.

ART SHOW

The centerpiece of this artwork is a striking balloon, taking the form of a gigantic bag of chips, towering over visitors and embodying the essence of inflation, both literal and metaphorical.

DESIGN

Inspiration for the design came from nostalgia for 90’s saturday morning cartoons and California beach culture.

Three colorful Silverfin snack packages featuring a shark theme. The first shows a shark mouth with "Silverfin Original" text. The second has a cartoon shark wearing shades and surfing with the same text. The third depicts a skateboarding shark on a beach with the words "Silverfin Chips."

MOCK UPS.

Zack the Shark works hard on his body but once he eats 1 chip. He can’t stop chomp-chomping!

Silhouette of a seated man playing an electric guitar, rocking out energetically.

CONSTRUCTION

Samantha handled construction of the product and the many many prototypes!