1CHIP

Concept and execution by Samantha Fickel. //// Design by J.Santos


SHARKFLATION

1Chip explores the pervasive phenomenon of shrinkflation at supermarkets and its broader implications on inflation.


ART SHOW

The centerpiece of this artwork is a striking balloon, taking the form of a gigantic bag of chips, towering over visitors and embodying the essence of inflation, both literal and metaphorical.


DESIGN

Inspiration for the design came from nostalgia for 90’s saturday morning cartoons and California beach culture.

MOCK UPS.

Zack the Shark works hard on his body but once he eats 1 chip. He can’t stop chomp-chomping!


CONSTRUCTION

Samantha handled construction of the product and the many many prototypes!